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Business capitalization plans

What is a Business Plan?

A Business Plan brings together all the necessary elements for a comprehensive analysis of a business idea: market, strategic, financial, and legal. This information and its analysis is presented in a coherent and organized manner, as a tool for investors to make rational business decisions before investing in new ideas.

The Business Plan is the most important decision making tool for investors and entrepreneurs. Business Plans should be done whether you are planning on starting a brand new business, or expanding your existing business in some way.

While business instincts are a necessary starting point for any enterprise, they are not sufficient. Every investment must be based on a thorough market, strategic, and financial analysis.

Mergium will help you develop an effective and reliable Business Plan that will give you greater confidence in your idea, persuade the investor and help you sell your idea. A Business Plan is absolutely necessary for entrepreneurs to obtain financial resources from funding institutions (venture capitalists and banks) and angel investors.

  • Business Plans for new entrepreneurs: We will develop your Business Plan starting by a market analysis as a first approach to confirm the opportunities and potential of the idea.
  • Business Plans for business expansions: You already have a company and want to develop or launch a new product /service, or reach a new market? We will complement your know-how of the business with additional research and run simulations of the new business in a financial model tailored specifically for your new venture.
  • Business Plan reviews: We will help you tune-up your Business Plan before you submit it to a potential investor or financial institution: update data, fill in missing information, identify weaknesses, review the strategy and run new financial simulations.

Please do not hesitate to contact us and let us know how we can help with your business plan needs.

Why do a Business Plan?

  • To find financing: Persuade investors and funding institutions with a clearly presented market and financial study of your business.
  • Timely changes: Evaluate alternative strategies and their profitability before starting (and investing in) your business.
  • Profitability: Estimate the future profitability of your business and decide if it has a good return on your investment, efforts and time.
  • ESTIMATE EFFORTS: Find out what it will take to run your new business: personnel, technology, time, etc.

Contents of a Business Plan

Every business idea results in an original Business Plan. However, a typical Business Plan shall include:

  • Table of contents
  • Executive summary
  • Business environment
  • Marketing plan
  • Operation and management
  • Legal and fiscal aspects
  • Sales projections
  • Financial projections (5 year)
  • Appendixes with supporting documents (statistics, directories, country or sector information, etc.)

Some of the questions your Business Plan should answer

  • Who are my main competitors?
  • Who are my target clients?
  • What market strategies shall I use?
  • Who are my suppliers?
  • What will my marketing strategy be?
  • What will my pricing strategy be?
  • How much is the initial investment?
  • How much working capital do I need to start-up?
  • How much will my monthly operating costs be?
  • When will I recover my investment?
  • When will I attain my monthly profit goal?

Business Plans preferred by investors:

  • Show thorough research and analysis
  • Show realistic assumptions and reliable results
  • Are concise, well organized and focused
  • Use simple and direct language

Entering a Foreign Market?

A foreign market can represent great new business opportunities. Yet, a new market also means a different culture, language, legal framework, and competitive environment.

Your decision to invest will depend exclusively on second hand information. Accurate information, a careful market analysis and local advice are crucial to your Business Plan.

Please do not hesitate to contact us and let us know how we can help with your business plan needs.

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